Terms & Conditions.

Definitions

• "Services" means the B2B outreach infrastructure, campaign management, and related services provided by Penbridge, including but not limited to outreach strategy, sending infrastructure build, campaign copywriting, and enquiry forwarding.
• "Council Contacts" means the proprietary database of local authority and public sector contact details maintained by Penbridge.
• "Client Leads" means any contact data supplied by you for inclusion in your campaign.
• "Setup Fee" means the one-off £150 implementation charge described in Section 3.
• "Plan" means the Bronze, Silver, or Gold service tier (or their Annual equivalents) you have selected, as described in Section 5.

Our services

Penbridge provides fully managed B2B email outreach campaigns that introduce your business to relevant local council and public sector decision-makers. Our standard process includes:

• Alignment and blueprinting of your target regions and sectors
• Strategic copywriting of outreach material on your behalf
• Build and authentication of dedicated, isolated sending infrastructure (SPF, DKIM, DMARC)
• A structured inbox conditioning ("warming") period prior to launch
• Controlled daily campaign sending at the volume specified by your Plan
• Forwarding of genuine replies directly to you, and periodic performance reporting

We act as a service provider managing outreach infrastructure and delivery on your behalf. We do not negotiate, quote, or contract with council decision-makers ourselves — once a genuine reply is received, all further commercial conversation and contract negotiation is between you and the council or organisation in question.

The setup fee

New clients pay a one-off implementation fee of £150, payable in advance of any work commencing. This fee covers strategic planning, the build and DNS authentication of your dedicated sending infrastructure, the inbox-conditioning sequence, and your initial pilot campaign (described in Section 4).

The pilot campaign & guarantee

Following infrastructure build and conditioning (typically around two weeks), we launch an initial pilot campaign targeting up to 2,000 verified council contacts at up to 300 personalised sends per day.

The "walk away" guarantee

If your pilot campaign does not generate at least one genuine council enquiry — meaning a direct reply from a verified council or local authority contact expressing interest in your services, as opposed to an automated reply, out-of-office message, unsubscribe request, or irrelevant response — you are not obligated to commit to a monthly or annual Plan, and no further retainer fee will be charged.

• This guarantee applies only to the monthly or annual retainer fee — the non-refundable Setup Fee covers the pilot itself and is not included in this guarantee.
• The guarantee is assessed at the conclusion of the full pilot sequence; results from a partial or interrupted campaign (for example, due to a delay caused by the Client) will not be treated as a failed pilot.
• Genuine enquiries are determined in good faith based on the nature of the reply received; automated, generic, or clearly irrelevant responses do not qualify.

Plans, pricing & payment

If you choose to continue beyond your pilot, you will move onto one of the following Plans, billed monthly in advance unless you select the Gold Annual option:

Monthly fees are billed one month in advance. Gold Annual fees are billed in full at the start of the contract year and are non-refundable except where required by law. Late or failed payments may result in your campaign being paused until payment is received, and repeated non-payment may result in termination under Section 11.

Contract length & cancellation

Monthly Plans are offered on rolling 3-month, 6-month, or 12-month terms, as agreed with you at onboarding. At the end of the agreed term, your Plan renews automatically for a further term of the same length unless either party gives written notice of at least 30 days before the renewal date.

The Gold Annual Plan is a fixed 12-month commitment paid upfront and is not cancellable or refundable part-way through the year, except where required by law.

Cancelling part-way through a rolling term does not entitle you to a refund of fees already paid for that term; your Services will continue until the end of the period you have already paid for.

Your data, leads & responsibilities

Where you supply your own leads ("Client Leads") for inclusion in your campaign, you confirm and warrant that:

• You have a lawful basis to share this data with us and to have it used for B2B outreach purposes
• The data was not obtained in breach of any third party's rights or any applicable data protection law
• You will promptly inform us of any opt-out or deletion request you receive relating to Client Leads

You are responsible for the accuracy of any information you provide to us, including your target regions, sector, and business details used to build your campaign. Penbridge is not liable for outreach inaccuracies arising from incorrect or incomplete information supplied by you.

Council Contacts remain the property of Penbridge at all times (see Section 8) and are processed by us in accordance with our Privacy Policy.

Intellectual property

• Our infrastructure and database. The Council Contacts database, our sending infrastructure, methodologies, and campaign systems remain the exclusive property of Penbridge Marketing at all times, both during and after our engagement with you.
• Your campaign copy. Outreach copy written specifically for your campaign is licensed for your use for so long as you remain a Penbridge client, but the underlying templates, frameworks, and infrastructure used to produce it remain ours.
• Your leads and enquiries. Any genuine enquiry or reply generated from your campaign, and any Client Leads you supply, belong to you.

No guarantee of outcome & liability

Penbridge provides outreach infrastructure and delivery services. While we manage your campaign with care and aim to generate genuine commercial interest, we do not and cannot guarantee that you will win any specific contract, tender, or amount of business as a result of our Services, beyond the pilot guarantee described in Section 4.

To the fullest extent permitted by law, Penbridge's total liability to you arising out of or in connection with these Terms, however arising, shall not exceed the total fees paid by you to Penbridge in the 12 months preceding the claim. We do not exclude or limit liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot lawfully be excluded or limited.

We are not liable for indirect or consequential losses, including loss of profit, loss of anticipated contracts, or loss of business opportunity.

Confidentiality

Each party agrees to keep confidential any non-public business, technical, or commercial information disclosed by the other party in connection with these Terms, and to use it only for the purpose of delivering or receiving the Services. This obligation survives termination of our engagement.

Termination

Either party may terminate an ongoing engagement in accordance with the notice periods set out in Section 6. In addition, Penbridge may suspend or terminate Services immediately, without notice, if:

• You fail to pay any fee when due and do not remedy this within 14 days of being notified
• You supply Client Leads or instructions that would put us in breach of data protection law or PECR
• You use our Services for any unlawful, fraudulent, or misleading purpose
• You materially breach these Terms and fail to remedy that breach within a reasonable period of being notified

On termination, any outstanding fees become immediately due, and your access to ongoing campaign reporting will end. Sections 7, 8, 9, and 10 survive termination.

General provisions

• Entire agreement. These Terms, together with any written quote or onboarding agreement we provide you, constitute the entire agreement between us and supersede any prior discussions.
• Severability. If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.
• No partnership. Nothing in these Terms creates a partnership, joint venture, or agency relationship between you and Penbridge.
• Assignment. You may not assign your rights under these Terms without our prior written consent.

Governing law

These Terms are governed by the laws of England and Wales, and any dispute arising out of or in connection with them shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these terms

We may update these Terms from time to time. Any changes will apply from the date they are posted on this page. For existing clients, material changes that affect pricing or core service commitments will be communicated to you directly before taking effect on your account.

Contact us

If you have any questions about these Terms, get in touch: